More Ray Andersons

By: John A. Lanier

Ray believed in the “Power of One” though, and so do we. One community, one organization, and even one person can have far-reaching influence beyond that which might seem possible.

Y’all have been patient with me, and trust me, I appreciate it. I haven’t heard any grumbles or seen any eye rolls. Maybe you just aren’t reading my blog anymore, but I don’t think that’s it! I’m going with just good ole’ fashioned patience.

For the last couple of months, I’ve been plugging the release of Mid-Course Correction Revisited. I’ve dedicated a blog post to explore some aspect of each chapter of the book, and I promise this will be the last one of those. Next week I’ll get into some really out-there environmental stuff (i.e. how blockchain could disrupt energy markets), but for today, I want to tap into what the final chapter of the book, Chapter 13, is all about.

Chapters 1-12 are weighty. Ray Anderson lays out a compelling vision for the prototypical company of the 21st century, and then I explore what macroeconomic trends will drive the creation of the prototypical economy of the 21st century. Chapter 13 is a bit different, with a lot less economics and a lot more warm and fuzzies.

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Beth Bond of Southeast Green Interviews John Lanier on BlogTalk Radio

A Ray of Hope. Mid-Course Correction Revisited

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