It’s just a bad goal, in that it focuses on avoiding a bad thing. How inspired would you be if you had a coach who said, “Okay team, now I want you to give me everything you have to make sure we don’t lose!”? Forget that – I want to be a winner, not a not-loser.
Let’s go behind the curtain. Sometimes, when I’m looking for inspiration for my blog, I’ll come up with a general idea and then go to the Google machine. A little search here and a little search there and I will likely find something funny, unexpected, and tangentially related to my theme. Today was one of those days.
I Googled “bad marketing examples.” Trust me, I had PLENTY of material to choose from. There are a ton of examples of marketing-gone-astray, and I figured I would find the perfect one to share here. Upon further reflection, I am going to do what so many of those campaigns simply failed to do – pull the plug. Just about everything I found was on the tenuous border of funny and offensive, tipping toward the latter. Heck, it was their offensiveness that landed these marketing faux pas on these lists anyway.
Go do your own Googling of you are so inclined, and I’ll settle for an awkward transition instead....
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