Pulling a (Uni)Lever

By: John A. Lanier

Imagine if every customer could quickly and easily see the carbon footprint of what they were buying. I bet a lot of people would choose the lower carbon option!

Photo Credit: Unilever

I’m adding a new book to our reading list. Honestly, it should have been there all along, because it’s one of the most influential books I’ve ever read. Better late than never, right? So here you go – for all you sustainability-minded folks out there, I urge you to read Thinking in Systems: A Primer by the late Donella Meadows.

I actually wrote about this book six years ago (it was my third blog post ever!), but it’s worth a revisit, especially in light of a recent corporate pledge I read about. We will get to that corporate pledge in a moment, but first let me tell you about the book.

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