At Full Strength

By: John A. Lanier

Ellen, Andrew, and their team are true visionaries in the circular economy movement. Spend some time digging into their work and I promise you’ll come away wiser for it.

Years ago, Interface used the Clifton Strengths personality test for their employees. Back then it was called StrengthsFinder, and my father was impressed enough by it to share it with the rest of our family. I think it was the first personality test that I ever took.

This program takes a unique approach to describing a person’s psychological profile. The online test identifies a person’s tendencies for 34 different categories of strengths. Examples include Strategic, Focus, and Learner, and it is all geared toward increasing people’s productivity and ability to work well in teams. The theory is that people should know and develop their natural strengths, rather than try to mitigate their weaknesses. I think it makes good sense.

At the end of the test, your top five strengths are identified. What’s great about it is that, no matter what themes are identified, they are framed positively (ergo, they are all strengths). Here are mine, with descriptions from Gallup’s website:

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Wendell Berry, “A Vision”

Memory, native to this valley, will spread over it like a grove, and memory will grow into legend, legend into song, song into sacrament.

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Real-Life Tetris

By: John A. Lanier

Recycling is a “last resort” circular economy practice. A bouncy chair that still works has more value as a bouncy chair than as recycled plastic and textiles.

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Seven Down, Many More to Go

By: John A. Lanier

RayDay meant something to this child. I can’t tell you with certainty what he did that day, but I know that it was good and wholesome. I also know that his experience brought him closer to nature.

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A New World Record

By: John A. Lanier

This was a country with 30% forest cover in 1900, but only 4% today. They will benefit tremendously from restoring their natural ecosystems, and we all benefit from the carbon dioxide that these trees will sequester.

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The Time Traveler's Car Part II

By: John A. Lanier

Lilium’s design produced something technically impressive and elegantly beautiful. That is nature’s way, and it shows what’s possible when we turn to the natural world for instruction and inspiration.

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Scratching an Itch

By: John A. Lanier

By zeroing-out their carbon footprint and then going 50 times beyond that, Intuit is pledging to carry their own weight and then some. That’s the right signal to send, not just to the corporate world, but to all of us.

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Greta

By: John A. Lanier

She does not speak for herself. She speaks for millions of young people who see the climate crisis as the issue of their generation. She speaks for billions more who have not yet been born unto this world, but who most certainly will be.

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The Time Traveler's Car

By: John A. Lanier

Decades from now, I think we’ll all look back on this time in the automotive industry as a turning point. Sure, Tesla might be a big winner looking back, but they won’t be the only ones.

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Brewing Full Circle

By: John A. Lanier

They fully understand that bread-to-beer is a lower-value use of the nutrients, but it’s a heck of a lot better than the bread going to a landfill. I’m impressed, because it shows they have a robust understanding of how the circular economy should work.

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