John A. Lanier, executive director of the Ray C. Anderson Foundation was a guest on the Zero Waste Countdown Podcast with Laura Nash, while he attended the Sustainable Brands New Metrics '19 Conference in Philadelphia, PA.
John delivered a mainstage presentation on Monday, November 18th at the conference. His topic was "The Role of Business in Driving Economic Transformation and Re-Focusing on Genuine Prosperity." His presentation was followed by a book signing for his 2019 release of Mid-Course Correction Revisited.
Mid-Course Correction Revisited is both a how-to and a why-to on the future for green business, as seen through the lens of one of the most pioneering industrialists in history and amended by a new generation of thinking.