What is your company doing for the environment? This was the question that changed Ray C. Anderson’s life in 1994, in what he calls his “spear in the chest” epiphany. He’d read Paul Hawken’s book,The Ecology of Commerce, and thought about the damaging effect his business could have on the environment. Ray wrote his own book, “Mid-Course Correction,” to tell the world about what he’d realized. It was the beginning of his journey to show that sustainability was not only the right thing to do, but also a smart business move.
Nearly 30 years later, his legacy has done quite a bit for the environment.
Read the full story on Serenbe's website.