Taking a Bite Out of Designed Obsolescence

Apple is a massive company with global influence. If they set ambitious goals, and then achieve them, the impact will be immense and go beyond their own balance sheet and impact report.

Let’s get the bad part out of the way first. If I had to pick the worst Apple business practice (even my puns are bad right now), it would be their excessive reliance on designed obsolescence. Let’s peel that term back a bit (one more bad pun, for good measure).

Designed obsolescence is the practice of creating a product that is meant to have a shorter-than-necessary life span, and businesses utilize it in many ways. An example is using hard-to-replace or fragile components in a product instead of readily available and durable components. When the product breaks, people have to buy a new one. Another example is releasing products with small technological advancements compared to the previous generation, even if the company has already created larger technological advancements. Why sell one product that is 20% better when you can sell two that are each 10% better!

Continue Reading

Earth Equity Advisors Hosts Katharine Wilkinson from Project Drawdown in Fall Speaker Series

The Ray C. Anderson Foundation is a sponsor of Earth Equity Advisors' Fall Speaker Series

Read More

The Ray in Georgia: Demanding more of roadways

Reprinted from Washington Times

The world is getting smarter. Smart phones. Smart cars. Even smart thermostats. Yet, we’re still building the same roads that we were building in the 1950s. We need roads that do more than just get people from one place to another.

Read More

Why High-Tech Highways Will Change The Way You Drive

Reprinted from Geico More

The Ray was recently featured in a Geico publication

Read More

Keeping The Ray Clean and Beautiful

The Ray is thrilled to announce its participation in the Adopt A Highway program along its 18-mile stretch of highway on I-85 in West Georgia.

Read More
Read more articles