Apple is a massive company with global influence. If they set ambitious goals, and then achieve them, the impact will be immense and go beyond their own balance sheet and impact report.
Let’s get the bad part out of the way first. If I had to pick the worst Apple business practice (even my puns are bad right now), it would be their excessive reliance on designed obsolescence. Let’s peel that term back a bit (one more bad pun, for good measure).
Designed obsolescence is the practice of creating a product that is meant to have a shorter-than-necessary life span, and businesses utilize it in many ways. An example is using hard-to-replace or fragile components in a product instead of readily available and durable components. When the product breaks, people have to buy a new one. Another example is releasing products with small technological advancements compared to the previous generation, even if the company has already created larger technological advancements. Why sell one product that is 20% better when you can sell two that are each 10% better!
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