It All Started With a Book.

Ray Anderson's 1994 epiphany began when he read The Ecology of Commerce. Here are some other titles we suggest. Welcome to our Book Club.


Mid-Course Correction: Revisited
 
The original book by Ray C. Anderson, relaunched in 2019 as Mid-Course Correction Revisited, is both a how-to and a why-to on the future for green business. A fresh look at Ray's original telling of his spear-in-the-chest epiphany features new updates, six new chapters by John A. Lanier, and a new foreword from Paul Hawken.  This book still offers the best vision of what the prototypical company of the 21st century would look like.

The Ecology of Commerce Revised Edition: A Declaration of Sustainability, Paul Hawken, 2010

The book that started it all! Hawken's words became Ray's epiphany, and they continue to show that business and industry must take the lead in advancing environmental sustainability.

Mid-Course Correction: Toward a Sustainable Enterprise: The Interface Model, Ray C. Anderson, 1998 (Relaunched in 2019 as Mid-Course Correction Revisited, with updates and new chapters by John A. Lanier).

Ray's first book, a comprehensive telling of his spear-in-the-chest epiphany. Now decades old, the book still offers the best vision of what the prototypical company of the 21st century would look like.

Business Lessons from a Radical Industrialist, Ray C. Anderson, 2009

Ray was indeed a radical industrialist. This book shows why that's a good thing. Ray tells the full business case for sustainability, proving that for Interface, sustainability was so right, so smart.

Drawdown: The Most Comprehensive Plan Ever Produced to Address Global Warming, Paul Hawken, 2017

So which technologies really are the best at reversing global warming? Read this book to find out. The good news is that we actually can achieve drawdown, the year-on-year reduction of greenhouse gases in the atmosphere. We just have to scale the best available solutions.

Biomimicry: Innovation Inspired by Nature, Janine M. Benyus, 1997

Nature is awesome. How awesome? This book will answer that question. Benyus shows her readers just how much better nature is than humans at...well...just about everything.

Blessed Unrest: How the Largest Social Movement in History Is Restoring Grace, Justice and Beauty to the World, Paul Hawken, 2007

All across the world, people and organizations are dedicating themselves to solving our most pressing environmental and social challenges. Hawken tells their stories, and in doing so, proves that we really can help to heal this planet.

Ishmael: A Novel, Daniel Quinn, 1992

This novel will make you think hard about what it means to be human and how we interact with the planet. Does the world belong to humanity, or does humanity belong to the world? And yes, there is a right answer to that question.

The Sixth Extinction: An Unnatural History, Elizabeth Kolbert, 2014

Biodiversity loss is occurring at an alarming rate today, and we are primary contributors to that problem in surprising ways. Kolbert does a brilliant job of spotlighting how sensitive so many species are to how humans live on the planet.

Introduction to Modern Climate Change, Second Edition, Andrew Dessler, 2016

Science! This book is the best we have found at explaining climate change in full, ranging from the physics of how our climate changes to how humanity is driving that change to the policy decisions that could help limit our impact.

Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage, Daniel Esty and Andrew Winston, 2009

Esty and Winston provide an easy-to-read and detailed playbook on why it’s smart to make business green, what steps to take, and what pitfalls to avoid along the way.

Let My People Go Surfing: The Education of a Reluctant BusinessmanYvon Chouinard, 2016

The story of Patagonia and its legendary founder. As seen in this book, Patagonia's corporate values align closely with those of Ray and Interface.

What’s Mine Is Yours: How Collaborative Consumption is Changing the Way We Live, Rachel Botsman and Roo Rogers, 2010

A brilliant book exploring "Collaborative Consumption," or what is often called the "Sharing Economy," which will be a significant accelerant to the development of the circular economy.

Doughnut Economics: 7 Ways to Think Like a 21st Century Economist, Kate Raworth, 2017

It's time to rethink the field of economics, and Raworth shows just how refreshing new thinking can be. She envisions a world where our economic systems are in service to humanity and natural systems, not the other way around.
 
 
Another green business must-read from Winston, this time with an eye to the present and the future. We know the most significant macro trends that are unfurling across the world right now, and this book beats the drum for what businesses should be doing now to respond to them.
 
 
Ray Anderson turned heads by proving that sustainability was a strategic imperative for the world of business and industry. Doherty, Makower, and Mykleby successfully show that sustainability should be THE strategic imperative for the United States of America.
 
Operating Manual for Spaceship Earth, Buckminster Fuller, 1969
 
A friend once told me to read this book as if it were poetry, and she was so right. Though small in stature, this little book is a foray into the mind of one of America's most brilliant thinkers. Fuller couldn't have chosen a more perfect title for this important book.
Comments